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How Add Logo to Video Works

Adding a logo to video is fundamentally different from adding one to a still image, because a video is a sequence of frames played back at a fixed rate — often 24, 30, or 60 frames per second. To brand a video, the same logo image has to be redrawn onto every single one of those frames in the exact same position, then the whole sequence has to be re-encoded back into a playable video file. This tool does that by decoding your source video, drawing each frame onto an HTML5 Canvas element, compositing your logo image on top at the corner and opacity you chose, and capturing the result through the MediaRecorder API. The output is a new video where the logo is permanently part of the pixel data — not a separate layer you can toggle off later.

The most common use cases are branding social clips before reposting, marking screen recordings or tutorials with a company or channel logo, and watermarking client preview cuts before final delivery. Because the logo is baked into the frames themselves, it survives re-uploads, screen recordings of the playback, and re-compression by social platforms — all of which strip metadata but can't remove pixels that are already part of the image. That permanence is exactly why people use a logo overlay instead of relying on video platform metadata or channel branding alone.

Logo overlay sits next to a few related tools in this category. If you need overlay text instead of an image — for example a "DRAFT" label, a URL, or a copyright line — the Add Watermark tool handles that with the same corner-position and opacity controls. If your logo needs to cover a larger or moving area rather than sit in a fixed corner, that's a different problem — a static corner overlay works for branding, but region tracking is a heavier feature this tool doesn't attempt.

A technical note worth knowing: browser-based video encoding output format depends on what the browser itself supports through MediaRecorder. Chrome and Edge typically produce WebM, while Safari produces MP4. Both are widely playable, but if you need a specific container format for a downstream tool or platform, you may need to re-encode with a desktop app afterward. PNG logos with transparency composite cleanly; JPG logos will carry a solid background rectangle since JPG has no alpha channel, which is usually not what you want for a logo overlay.